Frankfort Favorite Port City Smokehouse Announces Major Marketing Initiative

As Northern Michigan welcomes another busy summer season, Port City Smokehouse is investing in a new marketing initiative designed to celebrate the people, places, and experiences that make Frankfort one of Michigan's most beloved waterfront destinations.

The initiative marks the largest marketing investment in the company's 20-year history and reflects a commitment not only to growing the business, but to helping more people discover and engage with the Frankfort community. Port City Smokehouse has partnered with Michigan-based marketing agency Outkick Studio on a three-month campaign that will highlight local events, seasonal experiences, community stories, and the unique character of Frankfort alongside the smokehouse's food, products, and customer experience.

"Port City Smokehouse has been part of Frankfort for 20 years, and we're proud of the relationships we've built with local customers, seasonal visitors, and families who make us part of their Northern Michigan traditions," said David Elwell, owner of Port City Smokehouse. "This year, we're making our largest marketing investment to date because we believe the next chapter for Port City is about growing with Frankfort — welcoming new visitors, supporting the local economy, and sharing what makes this community and our smokehouse special."